Hello! Iris Gálvez I'm Iris, Marketing Ops & Automation.

I connect acquisition, CRM and data into one system and automate it with n8n and AI, so the pipeline keeps growing without stalling.

Results with real, measurable impact.

Every number comes from a funnel I redesigned end to end at Grupo Startend: better lead acquisition, lead scoring to prioritize what actually converts, and automation so no opportunity goes cold.

See my experience

+€216K · Revenue generated

I redesigned the whole acquisition-to-sales system for both brands, from first visit to close. I tuned the paid media so better-qualified leads came in, and set up lead scoring in the CRM so the team called first whoever actually converted. The nurturing runs on its own now, so the opportunities that used to go cold by themselves get picked back up without anyone having to stay on top of them.

×3.3 · Diblafe revenue

I scaled acquisition on Google, Meta and TikTok Ads and split the budget across products by how well each one paid off, to grow revenue and lower CPL at the same time. Then I connected the sales operation to the CRM so every lead reached the agent at the right moment. That took the brokerage's revenue up ×3.3.

×6.1 · Tojumana revenue

I built Tojumana almost from scratch. There was barely any acquisition system, so I set up the whole funnel (paid media, scoring and the link to sales) and kept tuning it on cost per lead and conversion until revenue was ×6.1.

+33% · ROAS

Constant A/B testing of audiences, messages and creatives. I cut whatever underperformed fast and moved that budget to what converted best. With that, average ROAS went from 1.8 to 2.4, a +33%.

−50% · Sales time

With n8n and AI I automated the tasks that ate the team's day without bringing in sales: lead routing, follow-up reminders and reporting. That took about half of their manual work off their plate, and they spent it on the one thing that closes policies, which is talking to the customer.

360° · Pipeline

I pulled the sources that used to live apart (paid media, CRM and sales) into real-time dashboards, with the metrics that actually matter: CPL, CAC, LTV and ROAS. We went from checking scattered data in each tool to seeing the lead's full journey, from click to policy, in one place.

How I work: systems that scale, not patches

My way of working is always the same: understand the whole funnel, build it as a system, and let the data lead.

Learn more

  1. Diagnosis & strategy

    Before touching anything I look at the full funnel, from first visit to close, and find where business is leaking. Strategy comes from there, not from guesses.

  2. System & automation

    I connect acquisition, CRM and sales into one system and automate the repetitive parts with n8n and AI: lead routing, nurturing and follow-up stop depending on someone staying on top of them.

  3. Continuous optimization

    Constant A/B testing of audiences, messaging and lead scoring. I cut what doesn't work fast and move budget to what actually converts.

  4. Data & decisions

    Real-time dashboards with the metrics that matter (CPL, CAC, LTV and ROAS) to decide with data in front of me and see the lead's full journey, from click to sale.

Side projects

In my free time I build my own products from scratch. It's how I get to play with automation, AI and APIs with no safety net, and feel first-hand what anyone launching a project goes through. Here I share how I make them.

cuentopersonalizado.es

OWN PRODUCT · AUTOMATION + AI

Personalized children's stories where the kid is the hero of their own tale.

A brand I built from scratch, end to end: the story is generated from a photo of the child so the main character really looks like them, and the whole process (order, AI generation, printing and shipping) is automated to run on its own.

cuentopersonalizado.es

cuentopersonalizado.es

Personalized children's stories where the kid is the hero of their own tale.

In progress →

Side projects

cuentopersonalizado.es

The idea

I'd had it in mind for a while. The Spanish market for emotional children's gifts (first communions, birthdays, gifts from grandparents to grandkids) is barely used online. And even though my day-to-day is marketing, I wanted to build a whole product on my own, end to end. So I went for it.

What it is

cuentopersonalizado.es is a brand of personalized children's stories where the kid is the hero of their own tale. The best part of the project is that the story is generated from a photo of the child, so the main character in the illustrations looks as much like them as possible (their face, their hair, their features). You can also personalize it with text only, by describing them, and the likeness is good though not quite at the same level. That visual part is the one I was most obsessed with getting right, because it's what separates a story «with your name on it» from a story that's really you.

How I built it

I built it all myself. The site with Visual Studio Code and Claude Code, the checkout personalization flow, the Stripe integration and an n8n workflow that handles the rest. It takes the order, calls the Claude API to generate the story content, assembles the final PDF and sends it by API to a print-on-demand partner with local production in Spain, which prints and ships it to the customer. Between someone paying and getting their book at home, I don't have to touch a thing.

What I wanted to test

What interested me most technically was how far you can push the end-to-end automation of a physical product without losing quality. I set up the acquisition side as a low-budget validation MVP: Pinterest and Meta for paid, a daily organic calendar on Instagram, TikTok and Pinterest, collaborations with parenting micro-influencers for UGC, and all the analytics wired up with GA4 and a server-side Conversions API so I don't lose attribution on iOS. Right now I'm deep in validation. The point isn't to blow up sales in week one, but to check that the whole funnel works and learn which angles land in this market. Once I have solid data, I'll add it here.

What I take away

I take away things that are hard to learn from inside a big team: what it teaches you to build a business end to end on your own, and how well generative AI and print-on-demand fit together to validate physical products without carrying inventory. I see a lot of room in this mix of AI and product over the next few years. Still running, and me, still learning.

Focus & Bloom

DIGITAL PRODUCT · AUTOMATION + APIS

A store of AI-generated digital products, automated end to end.

A catalogue of coloring books, posters, stickers, prompt e-books and children's books, all AI-generated and ready to sell on Etsy or Gumroad, with a pipeline that goes from idea to print-ready file with almost no manual work.

focusbloom

Focus & Bloom

A store of AI-generated digital products, automated end to end.

In progress →

Side projects

Focus & Bloom

The idea

Focus & Bloom started from wanting to build a fully automated store of digital products, from generating the content to leaving it laid out, with as little manual work as possible. The catalogue included coloring books, posters, digital stickers, prompt e-books and children's books, all AI-generated and ready to sell on platforms like Etsy or Gumroad.

Tech stack and tools

For the automation backend I used n8n (self-hosted on Easypanel), which orchestrated the whole pipeline. It took the form data through a webhook, called the Claude API to generate the prompts for each image, saved them to a Google Sheet as a database and triggered image generation with fal.ai using the Nano Banana model (Google's Gemini 2.5 Flash Image). The images saved themselves to Google Drive with a structured name, and at the end of the cycle it generated a CSV for Canva Bulk Create, ready to lay out in bulk with Canva Pro templates.

The interface

The entry point was a landing page with a brutalist editorial look, built in plain HTML and CSS and deployed on Netlify, where you picked the product type, the theme, the number of images and the visual style. On submit, the whole process kicked off on its own in the background.

What I learned

The project taught me to build complex automation pipelines with several chained APIs, to manage OAuth credentials with self-hosted n8n, to work with image-generation models over API and to design systems that scale without me staying on top of them. Exactly the kind of work I want to do.

Why it didn't ship

Focus & Bloom stayed in development because I chose to prioritize cuentopersonalizado.es, which I came up with while building this one. Even so, it was some of the most intense technical learning I've done. I came out knowing how to do things I didn't even know I could.

This is me.

I'm Iris. I've spent 6+ years in marketing at Grupo Startend, in Valencia, and over time I realised the part I really enjoy isn't the campaign, it's what sits behind it: the CRM, the automation and the data that keep everything running.

That's where I'm at my best. I set up lead scoring, automate lead routing and nurturing with n8n and AI, and leave the reporting running on its own. It's operations work more than marketing, and it's exactly what I want to do full time.

So now I'm looking to move into RevOps and marketing operations inside a product or tech team. I don't come from IT, but I've spent years building systems, connecting tools through APIs and deciding with dashboards in front of me instead of by gut.

Data & Dashboards 99%
CRM 98%
Applied AI 97%
Lead Scoring 96%
Automation 90%
APIs & Integrations 86%

My skills

This is what I use to build and automate the system that connects marketing, CRM and sales. It adapts to how each team works.

Marketing Automation n8n Zoho CRM Lead Scoring APIs & Integrations AI Automation Dashboards & KPIs A/B Testing GA4

Experience

Grupo Startend

Valencia, Spain

Since Jan 2020 · 6+ years

Internal progression from Performance Marketing Specialist to Growth Marketing Manager. Over time my work shifted toward the operations side: setting up the CRM, automating processes and connecting marketing with sales in insurance (Diblafe, brokerage, and Tojumana, exclusive Adeslas agent).

  1. Growth Marketing Manager

    Since May 2024

    Diblafe · Tojumana

    • I designed and optimized the full acquisition-to-sales process end-to-end in B2B2C, aligning marketing and sales around the pipeline. That's how I grew Diblafe's revenue ×3.3 (from €60K to €196K) and Tojumana's ×6.1 (from €16K to €97K) in two years.
    • I automated demand-generation and nurturing flows with n8n, Zoho CRM and AI, taking friction out of the MQL → SQL → close process and cutting sales time by −50%.
    • I brought AI into the workflows to speed up decisions, shorten execution time and personalize nurturing at scale.
    • I built real-time integrated dashboards to measure and optimize the business (CPL, pipeline generated, CAC, LTV and ROAS), with 360° visibility.

  2. Performance Marketing Specialist

    Jan 2020 to May 2024

    Startend Marketing

    • I planned and ran multichannel acquisition (Google Ads, Meta Ads, TikTok Ads) focused on generating real business opportunities, taking ROAS from 1.8 to 2.4 (+33%).
    • I designed the full-funnel acquisition strategy (awareness → lead → conversion) from buyer-persona and buyer-journey analysis.
    • I ran continuous A/B testing of audiences, messages and formats, using analytics to decide with data.
    • I aligned with sales on MQL → SQL and built a new lead-scoring model that improved conversion and lifted sales by +10%.

Let's talk.

I build and automate the system that connects marketing, CRM and sales. Shall we talk?

LinkedIn Get in touch
Download CV: CV (Spanish) CV (English)

© 2026 Iris Gálvez

Made with care · Valencia